If you own a business, you’ve probably learned by now that there are a lot of tools out there to help you stay in contact with the people who matter most to your business.
You’ve probably also discovered that—with the introduction of new technology like smartphones and tablets—the way in which you use these tools has changed a lot as well.
Like you, your customers have evolved with the times. If you own a business in the Development Country linke India, now majority of the people who walk through your door each day will do so with a smartphone in their pocket.
This can present both opportunities and challenges when it comes to keeping your audience engaged and informed about all the stuff you have going on at your business.
One of the ways that businesses—both large and small—are taking advantage of the recent surge in mobile activity is by adding text messaging into their marketing mix.
These are people who are actively engaged in the content they’re receiving. Today,90% of text messages are read within three minutes of delivery.
While SMS Marketing (that’s the term for using text message to communicate with customers and prospects) has definite differences from email marketing it also shares important similarities that make it the perfect complement to your email marketing efforts.
With 43% of consumers now accessing emails via a mobile device, the combination of SMS marketing and email marketing could be exactly what you need to adjust to the needs of your increasingly mobile audience.